OUR Story...
From a garage startup to a modern, purpose-driven real estate brokerage.
Built on innovation, inclusion, and a heart for community.
Humble Beginnings
Built in Uncertain Times, With a Clear Purpose
Platinum Star Properties was founded in 2020—right as the world shut down. Originally planned as a vacation rental management company, the business pivoted quickly when COVID halted the rental industry. What emerged was something even stronger: a full-service real estate brokerage built on flexibility, community, and innovation.
What began in a Palm Springs area garage with just two agents has grown into a mission-driven hybrid brokerage serving buyers, sellers, and agents throughout California and beyond.
A Fire, a Turkey, and a Mission
More Than Real Estate—A Commitment to Community
Just before the opening of our first office, a fire nearly changed everything. But instead of delaying, we opened on time—and used that day to give back. Our first grand opening was a drive-up turkey and food donation event benefiting three local food banks. We called it “Stop, Drop & Roll.” And it's now an annual tradition.
From day one, community has been at the heart of everything we do.
How We Work Today
A Modern Hybrid Brokerage—Virtual, Connected, Local
We operate as a modern hybrid brokerage, offering both in-person and virtual tools to support our agents and clients wherever they are. Our virtual office connects our agents across regions, and in 2024, we proudly opened our new physical headquarters in Rimrock Plaza, in the tranquil South End of Palm Springs.
We offer the hands-on support of a boutique brokerage with the cutting-edge tools and scalability of today’s top tech-powered firms.
Our Team & Leadership
Led by Experience. Driven by Values.
Behind every successful transaction is a team committed to doing real estate differently.
Carl Borey, Founder & Broker — Innovator and licensed real estate professional dedicated to building agent-first solutions. Carl also serves on the Board of Directors for The Co-Linq Foundation, a nonprofit creating communal living spaces that foster connection and reduce loneliness
Jonathan, Chief Operating Officer — Operational leader and CEO of Co-Linq, Jonathan brings a heart for inclusion and experience-driven execution to our growth and internal systems.
Diana, Licensed Transaction Coordinator — The backbone of our compliance and support operations, Diana ensures every deal is smooth and every agent has what they need.
Cesar, Community Engagement — Leading our nonprofit and charitable partnerships, Cesar coordinates our fundraising efforts, food drives, and local outreach.
Where We’re Going
Growth With Purpose—Local Roots, Global Vision
From Palm Springs to Puerto Vallarta, we're growing with intention.
We’re currently expanding across California, opening a new branch in Las Vegas Nevada soon, and building international partnerships—starting with our first in Puerto Vallarta, Mexico. Each step forward reflects our belief that real estate should connect people, not just properties.
We’re not just building a brokerage—we’re building a movement.
What We Believe
Our Values Guide Everything We Do
Core Values:
Integrity — We always do what’s right, even when no one’s watching.
Inclusivity — We welcome people from all backgrounds and communities.
Innovation — We build our own tools and aren’t afraid to break the mold.
Impact — Real estate is a platform to do good and create lasting change.
Want to Join a Brokerage That’s Different for All the Right Reasons?
Whether you're an agent, a team leader, or someone ready to make a meaningful move—Platinum Star Properties is here to help you shine.
About PSP
At Platinum Star Properties, we're redefining the landscape of real estate. Merging traditional values with technological advancements, we believe every transaction isn't just about brick and mortar—it's about dreams, ambitions, and the future. Every family, and every individual we serve becomes a part of our growing community, and our commitment goes beyond property; it's about people and purpose.
Our integrity shines through in every interaction, whether you're a buyer, a seller, or a fellow agent. Honesty, transparency, and genuine care guide our every step. Real estate journeys can be intricate, but we stand steadfast, offering not just our services but also our knowledge. We're here to educate, advise, and guide you, ensuring you're empowered to make informed decisions.
4741 E Palm Canyon Drive Suite B
Palm Springs, CA 92264
ALL Right Reserved. Copyright 2024.